Paying a Price for the Thrill of the Hunt By RICHARD H. THALER New York Times November 15, 2009 IF a business school professor is running short on cash, there is a sure-fire solution: run a
dollar auction game in class. To start, the professor offers to sell the class a $20 bill. Bidding starts at $1 and goes up in $1 increments. The winner pays the professor whatever the high bid ...