Diddy's
Ciroc Sales Soar, Prepping New Flavors Sean 'Diddy' Combs' venture into the alcohol business is proving to be a success. According to Bloomberg, sales for Circoc Vodka have jumped from 60,000 cases to 400,000 since Diddy's venture with liquor company Diageo in 2007. Diddy is a 50% equity partner of Ciroc and receives half the...