I get "Abort, Retry, Fail" every day: The Tragedy of Krispy Kreme There's a truism among investors that you should invest in what you know, understand, and like. It's a common sense strategy: You spot something new. It's special. It's useful or innovative. It's cool and affordable. Let me buy some of that! The response to that can be summed up in just two words: Krispy Kreme (
KKD). Krispy Kreme ...