Thread: My aunt and uncle have a Fish & Chip restaurant but no customers...what can
be done?
Started 1 month, 2 weeks ago by Hanz1980
How can I get the word out about their store? Be it online or offline? Store is located in Canada and has been running for 2 years. Food quality is exceptional and overall experience has been considered great by numerous people who've eaten there. BUT...Business today is very bad! Times are tough. Can the store be salvaged? Can something be done to increase visitors? What should I do to help ...
I don't think online advertising would work in this case.. I agree times are tough and so many restaurants are going out of business..
You need to try offline advertisng.. Put flyers in local malls, colleges and at places where people hang out.. Try giving huge discount on a particular day of the week or during off times or to teenagers and mention it in the flyers.. You need to surprise and ...
Quote:
Originally Posted by Hanz1980
...Can something be done to increase visitors? What should I do to help the family operated Fish & Chip store? Make an advertisement in the newspapers? Should I build a website advertising the store? Create flyers and hand them out to every street in the city?
YEs, all of those ...
Quote:
Originally Posted by anup.mahajan
I don't think online advertising would work in this case.. I agree times are tough and so many restaurants are going out of business..
You need to try offline advertisng.. Put flyers in local malls, colleges and at places where people hang out.. Try giving huge discount on a particular day...
hmm.. that's a huge hurdle to overcome.. The best businesses can be destroyed by poor location choices... You would really need to think out of the box to attract customers.. I would suggest that you try to attract people who stay or work nearby first with good deals till you get a stable volume and then go after big volumes with advertising...
Regards,
For catering industry,I think it's necessary to advitise.For example,you can promote the restaurant in some famous
local food related websites.This will really make sense.In addtion,the environment of a restaurant also plays a part.
What's more,try to find some incentive to promote the business.Last but not the least,customer service is very
important.Without good customer service,your ...
Look for partner, i mean like maybe you can partner with grocery shop nearby. Which whoever buy stuff more than $20 receive a free drinks or whatsoever in the fish and chips shop and vice verse ( receive 5% of at grocery shop if you spend 20 bucks at fish and chips shop) . There are more and more way such as partner with Uni, college and stuff like this.
And what is the target audience of the restaurant? Is it oriented on rich people or on those who have average income? Is this restaurant for young people or for those who are after 40 or for both of them? Where is it situated? Answer these questions and you'll understand how you should promote the restaurant.
Quote:
Originally Posted by Hanz1980
How can I get the word out about their store? Be it online or offline? Store is located in Canada and has been running for 2 years. Food quality is exceptional and overall experience has been considered great by numerous people who've eaten there. BUT...Business today is very bad! Times are tough....
As a PR, marketer myself, there is really no way to give you any kind of sound advice that will help you bring in the kind of traffic your aunt and uncle wants without seeing the place, and whatnot. So I would suggest hiring a PR person who you can talk to face to face.
And even though the economy is bad, many restaurants still thrive.
People still want to go out to eat.
When a ...
Have you tried bandit signs to get traffic?
They work for a lot of different industries and I know some restaurants use them as well.
You can find good info at http://thesignbandits.com on how to use them.
Quote: Originally Posted by Hanz1980 That's not crazy! That's a creative concept with potential for traffic. Nice. I agree that this could be a good idea. I would have never though of it in a million years. You could hire a company that handles the employee for 15.00 per hour and just draw in business.
Quote: Originally Posted by Hanz1980 Thanks. Also, here is the website. Very basic but it's got a menu. http://www.gottsfishandchips.com/ From what I've seen, it's nowhere to be found on Google Search Canada for any keywords related to fish and chips. It's dead and buried in Google...just like it's physical location where nobody can find it. Did you try Google local?...
I did a quick search yesterday for reviews on the restaurant since you listed the name of it already in this thread. Most of the reviews were older on the site I looked at (2007) but they were all good. You should be looking at all the reviews possible and making changes based on that. A filled out survey right after a meal might not be the best way as they may not way to be overly honest but from the comfort of their home they are probably...
hmm.. that's a huge hurdle to overcome.. The best businesses can be destroyed by poor location choices... You would really need to think out of the box to attract customers.. I would suggest that you try to attract people who stay or work nearby first with good deals till you get a stable volume and then go after big volumes with advertising... Regards,
Quote: Originally Posted by Hanz1980 That's not crazy! That's a creative concept with potential for traffic. Nice. im from a town by Pittsburgh....and the restraunt that I see it done at is a BBQ place. They get a highschool girl to dress up in a pig costume and dance around and play guitar. People are always honking at her and stuff and everyone at the intersection is focused on her and the sign with the special next to her....
Quote: Originally Posted by SunHunter Sort of like this but scrap the $9.99 because it is over used. Most companies drop it down, then $9.98 is not appealing, so $9.97 is the best way to go. Maybe make it $9.77 instead even! I've heard a few times that numbers ending in 7 trigger people to buy more often than other numbers. Whether there is evidence to back that up or not, who knows. Agreed. I used $9.99 as an example. As SunHunter said,...
Quote: Originally Posted by Hanz1980 ...Can something be done to increase visitors? What should I do to help the family operated Fish & Chip store? Make an advertisement in the newspapers? Should I build a website advertising the store? Create flyers and hand them out to every street in the city? YEs, all of those are good ideas. There is no such thing as too much advertising! Also think about running banner ad's on other local...
For catering industry,I think it's necessary to advitise.For example,you can promote the restaurant in some famous local food related websites.This will really make sense.In addtion,the environment of a restaurant also plays a part. What's more,try to find some incentive to promote the business.Last but not the least,customer service is very important.Without good customer service,your customers will not come here again even your...
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