Thread: HUMMER Uses SEMA Show To Announce Brand Refocusing

You guys seem to conveniently forget Jill was with Saturn since the very beginning, most importantly when it was a great success early on, before GM decided to change their mind again and stop investing in the brand. Saturn was never an outright failure anyway, it was GM who never knew what to do with what they had on their hands. It was in many ways GM's most efficient and modern unit, and in times when GM became the laughing stock of...

Quote: Originally Posted by 01IntrigueGX Unfortunately, this mentality is what is leading to this massive cultural shift we are experiencing. Even if they do not "innovate", their drive to continuously improve will strengthen their placement within the market. Look at Hyundai; not really innovative, yet their foothold is starting to take off. They took something that was already invented, and improved upon it; same with...

Quote: Originally Posted by Suziebob You're right, it is just my opinion. There's a double standard here, though. If Honda and Toyota build a stripped down, optionless car, it's an exercise in frugal, environmentally conscious, value oriented living. If a Chevrolet doesn't have "soft plastic" (whatever that is) everywhere you might rub yourself, it's cheap ****. Oh, you're right about that...

Looks like the roller coaster is pointed up for a change...but the ride isn't over yet.

And China's safety know how just skyrocketed. Good for Saab, get some money out of ancient tooling.

Quote: Originally Posted by 'Vette Dude I don't get why GM won't just keep SAAB. For the reasons 99-turbo said among others. Maybe because Saab hasn't made a profit since GM owned them? Maybe because the brand lost relevancy a decade ago? Maybe because they don't need them with OPEL's great products that people buy. Maybe because GM realized you can build a good 4 banger and crash cars without Saab. Or maybe...

Hurry up let the sale begin

Quote: Originally Posted by 99-turbo Do you like your GM Ecotec motors? Major design work done in Sweden. Do you like your five-star safety rated GM vehicles? Major design work done in Sweden. Saab has contributed immensely to GM in many ways, with very little appreciation. And the Saab versions of the GM platforms have typically been the best variant. E.g., the 9-7x, and now the new 9-5 which outshines its platform-mate Opel Insignia in...

Quote: Originally Posted by PontiacBixler So Hummer's playbook is pretty much what I was saying GM should have done with the brand for the last 2 years on here... Probably. The problem with HUMMER under GM is that there was too many hands in the marketing/branding pot, including those more concerned with GM's overall image of becoming a green automaker, and nixing footage of HUMMER's doing what they do best - going off-road, in...

Spyker isn't bad and agreed keeping it in a territory. Although If Spyker does buy, that will probably be the last time we see any saab sold here in the states.