Thread: A warm goodbye to Sky Digital

Quote: Originally Posted by HelenMarie thebusiness, I have been in this industry for a long time now, have used this forum for a long time and am getting more and more frustrated by some of the comments that appear on here such as yours. If you want clients to engage with you then you should talk to us about your issues directly. My details are readily available and I'm always willing to discuss issues one-to-one with anyone. I have been...

Quote: Originally Posted by thebusiness It's not really in Sky's interest to care one way or the other tbh, they are selling a service which doesn't have much of a long term future so will just grab what they can. They certainly don't care what affiliates think and would be more than happy for the internet to be banned altogther - so cue the long winded 'conversation' which won't change anything. Stop...

Quote: Originally Posted by gunneradt theyre giving it away because it isnt worth having not enough channels and the picture quality isn't an improvement enough to warrant any increase in subscription. Ive said this before - HD needs to be the same price as the current package - it's expensive enough as it is. That's because it isn't HD. It depends how good youre TV is at upscaling the signal. In some cases an advanced...

Quote: Originally Posted by HelenMarie Hi the business We are looking at ways to change the model to help affiliates, we are proposing to track phone calls , we are continuing to keep commission rates high, we are looking at potentially paying on upgrade sales andf lots more.... That'd be fantastic.

Helen, I agree that it is beneficial to know whether the customer has completed a sale but managed to get the cookie overwritten in the process. Though, in cases like I have, where there are literally minutes between a click and a lead, it is even more beneficial to know how customer managed to leave Sky and what for? As currently promoted £25 M&S voucher is the main incentive on the programme AFAIK, I can only think on where almost...

Quote: Originally Posted by gunneradt I dont really promote Sky anymore as Ibe had too many transactions turned down but a chance for me to test sky will be when I upgrade to HD and see if my own sale gets turned down as not last click - if it does then I know there is cheating going on. If not, then I might review it. As an upgrade, it wouldn't generate any commission as it is at the moment, so as a zero sale, it would probably just get...

I would say it's less about moral high ground and more about manners and respect for someone who is working hard to improve a significant affiliate programme. Hopefully you can also appreciate that much of what happens in this industry happens behind the scenes by people who have best intentions at heart. To discuss this on a public forum is neither professional or appropriate and in many cases can be counter-productive.

Thanks for the reply Helen. It's surprisingly difficult to get decent conversation on the subject. My concern is that if things continue, a lot of content-driven affiliates and publishers will not be able to afford to continue in the channel - that surely has to be of concern to merchants? If all that is left is cashback and voucher code sites then there isn't any point in sticking with affiliate marketing as it would be far more...

There is so much that can be done in the affiliate marketing channel to improve a whole host of things both for the merchant and for the affiliate. (in the end thats the same thing) I know of programs that have a PI cookie on one network and a click on another and they dont dedupe - how stupid is that, they are just opening themselves to abuse by people or know the technology. In the end I think SKY are just protecting their marketing...

Quote: Originally Posted by Rynert I am moving house and want to install Sky.... Did he ask about the Affiilate - no. From experience, this happens at most Merchants. It's a major issue for affiliate marketing as a whole but having been on the merchant side of things I see the issues from both sides. Call centres are generally targetted on conversion and so will do all they can to capture the sale. However for out top (3) affiliates we...