10. Boo.com
Not every site was as successful. Boo.com was set up at the end of 1999 selling branded fashion clothes, but went into receivership just six months later, after burning through more than £100 million. The site was big on Flash, with its 3D views of clothes and virtual shop assistant Miss Boo. 56k modems weren't ready for it and shoppers stayed away in their droves. But perhaps Boo ...



