Chrysler plans for the future | Thread profile

Best quotes of the article: Quote: When I asked how he plans on differentiating the Chrysler, Dodge, and Jeep brands, he put it this way: Jeep will remain an iconic off-roader, with no soft-roaders spoiling the brand; Dodge will be the performance brand, but will also be a volume play; and Chrysler focuses on luxury, competing with brands like Acura. Quote: At Chrysler, he is working on cutting production, something that has become...

2009 Ram probably ate up most of the R&D dollars... I bet we will see a revised Sebring and Avenger very soon. Charger and 300 will be next.

Quote: Originally Posted by gardnet1 The compass would be a good dodge product or dump it. I think I would keep the Patriot at Jeep. Also Dodge, needs a new grille...that horsecollar is getting stale. 2012 is too slow, must a supplier thing, I would be think that my 2010 would be better. A plan won't save any money until actions are taken. The Compass is basically a Caliber in drag, no? I agree on the grilles. They need a new fascia and...

Quote: Originally Posted by Extreme4x4 It may be the best "driveway" half ton on the road. Best working half ton............... nope. The Hemi and Cummins are good engines and the 2008 Dodges look great, but it's the rest of the truck that kept me from buying. The GM trucks were a newer design. I test drove all of them...The Dodge didn't have the ride, handling, and engine performance that I expected. They did have...

Quote: Recovery of Chrysler can be done by first revising the 300, making it lighter There is plenty of "potential" here, as it is really fat (like most Chrysler vehicles), but can Chrysler actually pull that off?

Quote: Originally Posted by skylark68 2009 Ram probably ate up most of the R&D dollars... I bet we will see a revised Sebring and Avenger very soon. Charger and 300 will be next. But, if the Ram is as good as most auto writers & photos are telling us, then it could be money well spent. Or better yet, profits well recouped. We've heard that ChryCo. has said that the Avenger/Sebring need freshening in a hurry. Since...

Quote: Originally Posted by SCCA1995 But, if the Ram is as good as most auto writers & photos are telling us, then it could be money well spent. Or better yet, profits well recouped. We've heard that ChryCo. has said that the Avenger/Sebring need freshening in a hurry. Since there's probably not going to be much exterior change, there's no real need to drive any test mules outside of the gates. The Charger & 300...

I'll believe what Chrysler LLC says when it stops producing weak, uncompetitive products like the Sebring.

Jim Press gives me the most hope for chrysler. He's not the type of person that would just sign onto a company that he thinks is going under or will be sold piecemeal in a couple years. The line up differentiation makes a lot of sense. The compass/patriot directly compete with each other in the jeep line up. They also kind of compete with the liberty for small suvs in the line up. They also compete directly with the dodge caliber. So...

That brand differentiation is a no brainer of course. It'll be interesting to see what the come up with for Chrysler. Hopefully they won't rebadge too many Nissans.