Advertising - some suggestions
Published (2009-12-31 07:44:00)
Bigness and generosity always attract humankind, especially when that humankind is womankind. So in your bargain stories, give plenty of items and prices. Newspaper space is too valuable to be wasted with poor, pointless advertising. Let every word in your ads tell, let every sentence convey a clear cut idea. In advertising to women, don't waste wordswith men, be briefer still. Men hate detail, women rather like it; but its rather...